Aditya Birla Sun Life Insurance Launches 3D Ad for #BoodheHokeKyaBanoge

Aditya Birla Sun Life Insurance Company Limited (“ABSLI”), one of  India's leading life insurance providers, has unveiled a 3D anamorphic advertisement as part of its  #BoodheHokeKyaBanoge campaign. Located opposite Priyadarshini Office, Sion, Mumbai, the  advertisement uses cutting-edge technology to bring the campaign’s core message to life— 

encouraging people to rethink and plan for a meaningful and fulfilling retirement. 

Bringing Retirement Planning to Life with Anamorphic Displays: The 3D anamorphic billboard  employs state-of-the-art visual technology, creating an immersive experience that captivates  onlookers with its lifelike imagery. Through this advertisement, ABSLI brings to life the campaign’s  core message—encouraging individuals to rethink their retirement plans and envision their golden  years as a phase of fulfilment and purpose. The visually striking display draws attention to the  importance of early financial planning, making retirement aspirations tangible and relatable. 

A Campaign That Sparks Conversations: The #BoodheHokeKyaBanoge campaign reimagines a  familiar childhood question, “Bade Hoke Kya Banoge?” (What will you become when you grow up?),  into the thought-provoking “Aap Boodhe Hoke Kya Banoge?” (What will you become in your old age?).  This unique narrative encourages audiences to envision a purposeful post-retirement life, shifting the  focus from traditional savings to a more comprehensive approach to financial security. 

Engaging and Inspiring through Technology: This advertisement is part of a broader multimedia  campaign that spans television, digital platforms, outdoor advertisements, and regional print media.  The 3D display, strategically placed in a high-traffic area, is designed to spark curiosity, enhance  visibility, and reinforce the campaign’s message in an engaging and impactful manner. 

By combining technology with meaningful storytelling, ABSLI’s #BoodheHokeKyaBanoge campaign  stands out as a testament to the brand’s innovative approach to addressing the critical need for  financial preparedness in retirement. 

Also Read: Aditya Birla Sun Life Insurance unveils ‘Boodhe Hoke Kya Banoge’