Aegis Media's activation agency 'Carat Fresh' makes its foray into branded entertainment

Carat Fresh Integrated, Aegis Media’s Activation Agency, has made its foray into branded entertainment.   The set-up will have expertise in brand integration strategy, with specialized focus in out- of- movie association,  in-film  placement,   celebrity   management services and promotions through activation and events.

 

Promotion of film is no longer done only through the traditional colored posters or the promos. It takes much more to get the audience excited about the movie and to entice them to watch it. Now-a-days movie marketing has become a crucial exercise for the success of any movie. Take for instance Ra-One or 3 Idiots , both the movies were backed with robust marketing strategies.

Diligent PR and the digital medium is also an important aspect of movie marketing and cuts across borders.

 

Confirming the news, Sidharth Ghosh, Vice President, Carat Fresh Integrated said, “The meteoric growth in the movie marketing industry has elevated our interest levels. Our intention of  entering the film-marketing sector is to stimulate the movie marketing business and convert it into a mainstream medium. We work with national and international brands that are seeking to seamlessly integrate themselves with the popular culture.

 

Our creative staff is exceedingly responsive to the marketing and image needs of the brand, working closely with the production houses to ensure that brand integration is  carried out meticulously. Carat Fresh Integrated is sensitive to the creative integrity of the films and seeks to create brand integration best suited for the storyline. Combined, we introduce the new era of advertisement and entertainment to the brands.”

  

Carat Fresh Integrated has already handled brand integration for movies like Thank You and Body Guard with Air Asia Airlines and Olympus, respectively. Currently, Carat Fresh is working with various production houses on their forthcoming projects.