After 25 matches, count of Categories on TV exceeds 45 at IPL 2023: TAM Sports

The ongoing Indian Premier League (IPL) 2023 is seeing a pick-up in brand presence and advertising on TV after the first 25 matches. As per TAM Sports report, while the number of Advertisers during the Matches (1-12) and Matches (13-24) in IPL 16 have remained nearly stable at 25+ and 30+, respectively, the count of Categories grew in matches (13-24) at 45+ during IPL 16 compared to matches (1-12).

18 new categories and 61 new brands advertised in the 25 matches of IPL 16 compared to the same number of matches in IPL 15. Among the Top 5 New Categories, three of them belonged to the F&B Sector - Aerated Soft Drink, Biscuits and Non Aerated Soft Drink. Pan Masala topped the New Categories’ list.

Among the 61 new brands, ‘Airtel 5G Plus’ was the leading brand, followed by ‘Parle Platina Hide & Seek Bourbon’, Vivo V27 Series, Thums Up Charged and Joy Hello Sun Sunblock Anti-Tan Lotion.

Among the Top 5 Categories present in IPL 15 and not in IPL 16, four of them belonged to the Ecom Category.

In IPL 16, Ecom-Gaming and Pan Masala, retained their 1st and 2nd positions, respectively, throughout all the 25 matches. Whereas, during IPL 15, Ecom-Gaming retained its 1st position during all the 25 matches and Pan Masala managed to be in the Top 5 List of Categories.

The Top 5 categories in IPL 16 together had 58% share of the Ad Volumes. Ecom-Gaming and Pan Masala were the only common categories in IPL 16 and 15.

Out of the total 5 Categories, three of them belonged to the F&B Sector in IPL 16.

The Top 5 Advertisers contributed 39% share of the Ad Volumes during 25 matches of IPL 16. Sporta Technologies was the only common Advertiser in IPL 15 and IPL 16. During IPL 16, Sporta Technologies retained its 1st position and managed to be in the Top 5 List of Advertisers throughout all the 25 matches.