AgTalk | Content is our forte: CA Media's Rajesh Kamat

It has been a little over a year since Rajesh Kamat surprised the Indian media to leave Viacom 18 where he was flying high as their COO and after launching Colors successfully as their CEO. Mr.Kamat who had earlier also been MD at Endemol India, joined the Asian investment team arm of The Chernin Group (TCG) CA Media as their CEO last year to oversee their Indian investments.

CA Media was formed in November 2010 by Peter Chernin former News Corp President and COO and former Star TV Asia CEO Mr.Paul Aiello. They have invested in media, entertainment and technology businesses across Asia with a primary focus on India, Indonesia and China.

Ever since Rajesh Kamat joined CA Media there was speculation that he may be planning a big step forward. This was confirmed yesterday when he announced CA Media's investment in two companies viz Endemol India and Only Much Louder .

RK: With our investment we can establish that, if there are companies who are open for investment then CA Media would be interested. Promoters and entrepreneurs who approach us can add value to the business and we are open to talk to them, work out the strategy with them and then go ahead to do the deal. If we find businesses which are a good investment but cannot add value and are not strategically fit to our business then we will not go after it.