aha OTT partners with top brands for Unstoppable with NBK Season 4

aha OTT, the leading regional streaming platform, has partnered with 16 prominent brands for the fourth season of the highly popular talk show Unstoppable with NBK. 

The platform is proud to announce a prestigious lineup of partners, including Mansion House as the Title Partner, Kohler as the Special Partner, Realme, Myron Homes, Happi Mobiles, and Vega Jewellers as Co-Presenting Sponsors, and SISM (Presents) and Whynot Electronics as Special Partners. Other prominent sponsors include My Dr, Simhadri TMT, and Haldiram as Co-Powered Sponsors, and Anurag Agarbatti as a Special Partner.

The season premiered on October 25, 2024, with an extravagant launch and featured the honourable Chief Minister of Andhra Pradesh, Mr Chandrababu Naidu, as the first guest on the show. Hosted by the legendary actor Nandamuri Balakrishna, Unstoppable with NBK has become a cultural phenomenon, with its engaging episodes that have captivated audiences across the region.

Eight episodes of the show have successfully been aired — featuring some of the biggest stars in the Indian film industry, including Allu Arjun, Dulquer Salmaan, Suriya, Bobby Deol, Venkatesh Daggubati and Konidela Ram Charan. With its compelling content and star-studded lineup, Unstoppable with NBK continues to set new benchmarks in regional entertainment.

aha OTT’s collaboration with these leading brands is a testament to the growing influence of the platform and its commitment to providing viewers with high-quality content while delivering exceptional value for its partners.

Mr. Ahmed Rahimtoola, Chief Marketing Officer, Mansion House said, “Our partnership with Unstoppable with NBK on aha has been nothing short of transformative for the Mansion House brand. Collaborating with a show that resonates so powerfully with our shared audience has provided us with an incredible platform to connect with our target demographic in a meaningful and impactful way. Unstoppable is not just a talk show; it’s a cultural phenomenon, powered by NBK’s charisma and aha’s commitment to premium storytelling. Through this association, we’ve aligned Mansion House with a narrative of warmth, inclusivity, and human connection — values that perfectly mirror our brand ethos.

"This synergy has significantly enhanced our brand visibility and helped us establish a deeper emotional connection with a diverse audience base. We’ve witnessed a remarkable uplift in consumer engagement and brand recall, which has translated into tangible business results. aha’s ability to curate such high-quality content and NBK’s iconic appeal have amplified our message, reinforcing Mansion House as a name synonymous with togetherness and warmth. We are immensely proud to be part of this inspiring journey and look forward to continued success together. Here’s to creating more memorable moments and unstoppable collaborations, " he added.

Mr. Ravikant Sabnavis, aha CEO said, "aha is renowned for its unique regional content, and Unstoppable with NBK is one of the most popular talk shows in India. We are thrilled to announce our partnership with 16 incredible brands for the Season 4 of Unstoppable with NBK. This season has brought in even more engaging conversations, entertainment, and exclusive moments that our audience loves.”