Air India and Supari Studios snag Webby Award for best original music in ad

Air India and Supari Studios, the brand solutions division of Kulfi Collective, have won the Webby Award for Best Original Music (People’s Voice) in the Advertising, Media & PR category for their Republic Day campaign. This marks the third consecutive win for Kulfi Collective, making them the only Indian network to achieve such a feat at the Webbys.

Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet.

“Air India and Supari Studios have set the standard for innovation and creativity on the Internet,” said Nick Borenstein, General Manager of The Webby Awards. “This award is a testament to the skill, ingenuity, and vision of its creators.”

Akshat Gupt, Co-Founder and Chief Creative Officer of Kulfi Collective, expressed his delight: “This recognition from The Webby Awards for Air India’s Republic Day campaign is an absolute honour! Winning three Webbys is an incredible achievement; a testimony to the deep insight and creativity of our Kulfi Collective team. We are proud to represent India on the global stage and will continue to push the boundaries of culture and storytelling with our brand partners."

For over a decade, Kulfi Collective through Supari Studios has led the way in crafting captivating and scalable content, embedded in Gen-next’s culture, conversations, and communities. With an impressive portfolio of 500+ projects garnering over two billion views, the award-winning division from the House of Kulfi Collective continues to redefine tomorrow’s landscape for leading brands worldwide.

Air India and Supari Studios have been honoured at the 28th Annual Webby Awards in New York City on May 13th, where winners had the opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past memorable speeches include Steve Wilhite’s “It’s Pronounced ‘Jif’ not ‘Gif’”; NASA’s “Houston, We Have A Webby”; and SZA’s “The Internet Scares Me. Thanks.” Hosted by comedian Amber Ruffin (Late Night with Seth Meyers), the Webby Awards’ star-studded ceremony celebrates the best of the Internet.