Aircel sponsors the 'garden of love'

It is once again that time of the year when the Garden of Love breaks into full bloom. Come Valentine's and there is so much buzz at the Mogae Digital promoted Garden of Love (www.gardenoflove.in) where one can create a flower (virtual, by SMS or on the net) and continue to nourish it with water, sunshine and nutrients, lest it wilt for lack of love!

Telecom giant Aircel will be the title sponsors of this Garden this year. "The Garden of Love is not just about Valentine's.

"The Garden of Love is not just about Valentine's. Sure Valentine's is occasion for a lot of public demonstration of love and affection, but you can plant a flower in this Garden on a birthday, an anniversary, a promotion; on Mother's Day, Father's Day, Teacher's Day, Friendship Day or any other of 30 such occasions all through the year," says Tarun Chaudhry, Marketing Head, Mogae Digital.

The unique aspect of the Garden is that much like Farmville, it is addictive to the extent that it involves you for constant interaction. Once you have created a flower for a loved one, you can share it with friends. Then, you and your friends can send the flower by

watering it with interesting messages and your watering count also signals your popularity among your friends. www.gardenoflove.in has the unique advantage of being able to be accessed from a basic mobile phone.