airtel money's "baat sirf paison ki nahin hai" campaign strikes a chord with customers

Bharti Airtel, through its wholly owned subsidiary Airtel M Commerce Services Limited (AMSL), recently rolled out an all new advertising campaign for the national launch of its mobile wallet service - airtel money. Pegged around the significance of customers sending or receiving money in time, the "baat sirf paison ki nahin hai" ad campaign showcases different scenarios depicting how airtel money can be used in different situations, transcending limitations of time, money and location.

Timed with the national availability of airtel money, this campaign was launched on 1st March 2012 and will subsequently be followed by films continuing the depiction of airtel money usage scenarios e.g. transferring money, recharge of mobile , paying electricity bills and food bills

Directed by Electric Dreams Film Company, the airtel money "baat sirf paison ki nahin hai" campaign has been conceptualised by JWT Delhi and is currently being promoted across print, TV, outdoor and online media.

Now available across 300 key cities in India - airtel money is a fast, simple and secure service that allows its users to load cash on their mobile devices and spend it to pay utility bills and recharges, shop at 7,000+ merchant outlets, transact online etc. Apart from serving as an easy alternative to cash / card payment options, airtel money is also the first mobile based service to offer customers the convenience of instant money transfer to prepaid wallets and bank accounts.