Ajit Varghese Appointed Head of Revenue and International Expansion for Reliance-Disney JV

Ajit Varghese has been named Head of Revenue, Entertainment, and International for the recently launched Reliance-Disney joint venture. In this capacity, Varghese is tasked with propelling revenue growth and strengthening the JV’s foothold within India’s competitive media market. Varghese, who has been overseeing Network Advertising Sales at Disney Star, is well-versed in media advertising, strategic partnerships, and revenue generation, making him an ideal fit for this pivotal role.

Supporting him is an expert leadership team. Mahesh Shetty will focus on Large Client Sales (LCS), crafting strategies for client engagement and optimizing cross-platform audience reach. Dhruv Dhawan is set to spearhead digital initiatives, with an emphasis on regional growth and engagement, particularly targeting mid-tier and emerging client segments. Shubhra Sethi will drive an integrated ad sales approach across TV and digital media to create a cohesive entertainment strategy. Kingshuk Mitra will work on brand value enhancement, and Sudhir Nagpal will oversee international growth, expanding the JV’s reach and revenue generation outside India.

Varghese’s media background spans several key roles across global organizations. At Disney Star, he has been instrumental in driving advertising revenues for both television and digital platforms, creating unique advertising solutions that resonate with audiences and deliver value for advertisers. His previous role as Chief Commercial Officer at ShareChat and Moj saw him driving monetization strategies, marketing, and content partnerships, demonstrating his adaptability and strong leadership in the digital sector.