Allu Arjun aims for 1000 crores with 'Pushpa 2: The Rule'

With the highly-anticipated thriller ‘Pushpa 2: The Rule’ now scheduled to release on 6th December this year, industry insiders predict that the National award winning actor Allu Arjun is set to redefine box office success, aiming to surpass an unprecedented benchmark of 1000 crores.

Often hailed as the biggest brand in the country, Allu Arjun has consistently entertained audiences with his dynamic performances and versatile roles. His portrayal of Pushpa Raj in the first installment, ‘Pushpa: The Rise’, was met with humongous acclaim, catapulting the film to blockbuster status. The sequel, ‘Pushpa 2: The Rule’, promises to reach new heights, in terms of narrative, swag and box office performance.

Directed by Sukumar, the strategic release time of ‘Pushpa 2: The Rule’ is expected to cash in on the holiday season, drawing in massive crowds eager to see their favourite star back in action. The anticipation surrounding the release is palpable, with fans, industry and critics alike speculating on the film’s potential to break box office records.

The 1000 crore target for ‘Pushpa 2: The Rule’ is a calculated proposition based on several factors. Allu Arjun’s global appeal transcends regional boundaries. The film’s gripping storyline, combined with high-octane action sequences and Arjun’s charismatic performance, is set to attract the global audience.

Moreover, the movie is expected to excel not only in theatrical releases but also in non-theatrical markets. The rise of digital streaming platforms and satellite rights has opened up new revenue streams, significantly contributing to the overall earnings of the films. The pre-release business, including digital and satellite rights, has already set high expectations, indicating a substantial contribution of 1000 crore mark.

As the release date approaches, the excitement continues to build. Allu Arjun’s return as Pushpa Raj is more than just a sequel; it is a cinematic event that promises to set new milestones in Indian cinema. In short, ‘Pushpa 2: The Rule’ is not just a film; it is a phenomenon in the making. The countdown to December 6 has begun!