ALT Entertainment to launch its first ever online fiction show

ALT Entertainment, production brand from Balaji Telefilms plans to offer a fiction product in the digital space. The company will release its first ever fiction episodes on the web which will be made available to the users on YouTube.com, Mid-Day.com and Rediff.com. As part of Balaji's New Media strategy, company plans to create content for younger audiences on the web and mobile through its production brand Alt Entertainment and Bol Niti Bol is their first offering.

Speaking about Bol Niti Bol Ekta Kapoor, Jt MD, Balaji Telefilms Ltd said that " For a long time we wanted to do a show exclusively for our young audience who spends more time on the digital space than on the television. The concept of the show as well the protagonist is something every teenager and young at heart can identify and connect immediately with a freedom of accessing the content whenever they want , keeping in mind how busy teenagers are nowadays !!! . I am sure our young netizens will find a friend for themselves in Niti.

Bol Niti Bol is the story of Niti, an average young girl who will chronicle her daily life through each episode of the show .Each episode shot on webcam will be Niti's video diary about what new has happened in her life, who has she met recently, the boy she likes, her crushes, how she handles people who hits on her, in short everything which happens in a young girl's daily life..

The content will be refreshed twice a week and there will be a total of 17 episodes of Bol Niti Bol that will be released. Balaji is planning to release the episodes on www.youtube.com/bolnitibol, Mid-Day.com and Rediff.com/bolnitibol for maximum eyeballs.