Amazon, Grammarly Top 2 advertisers on Digital during Jan-Nov’21:TAM AdEx

Maximum increase in Digital ad volumes was observed in Q2’21, that is, 74%, followed by Q3’21 and Q1’21, respectively, as per TAM AdEx’s analysis for the period 2020 and 2021 (till November). There were 550+ categories and 70K+ advertisers present on Digital during this period.

There were 380+ growing categories and 11.2K+ advertisers seen during Jan-Nov’21 over Jan-Nov’20. Out of Top 10 growing categories, highest growth of 46 times was observed in the Ecom-Jobs category. The Properties/Real Estates category recorded a growth of 84%.

During Jan-Nov’21, Ecom-Media/ Ent./ Social Media category was on top with 7% share of the Digital ad volumes, followed by Ecom-Online Shopping with 6% share.

Amazon Online India and Grammarly Inc were the Top 2 advertisers during Jan-Nov’21.

The Top 10 categories together added 44% share of the Digital ad volumes, while advertisers added 14% share.