Amazon returns to X after ad boycott

Amazon is increasing its advertising on X, Elon Musk's social media platform, according to the Wall Street Journal. This marks a significant change from over a year ago when the e-commerce giant largely stopped advertising on the platform due to concerns about hate speech. This follows a similar move by Apple, which halted all advertising on X in 2023 and is now reportedly considering testing ads again.

Several ad agencies, tech, and media companies also paused their X advertising after Musk endorsed an anti-semitic post. X's U.S. ad revenue has reportedly fallen by at least 55% year-over-year each month since Musk's acquisition of the platform (formerly Twitter) in October 2022. Musk has previously stated that a prolonged advertiser boycott could lead to X's bankruptcy.

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