Amazon tops YouGov’s Dad Rankings in India

Ahead of Father’s Day, Amazon tops YouGov’s Dad Rankings in India, with an impressive score of 75.1. Focusing on the retail sector, YouGov rankings reveal the most considered e-commerce brands among urban Indian dads between the period of May 1, 2023 and April 30, 2024.

Flipkart takes the second place with a score of 67.6), followed by Myntra in the third spot with a score of 34.3.

The rankings show many grocery brands featuring on the list, highlighting the popularity of online grocery platforms among urban Indian dads. JioMart took the fourth place in the list (32.1 score), followed by Big Basket in fifth (28.2 score).

Reliance Fresh (23.6 score) and Flipkart Supermarket (22.1 score) are some other grocery brands to appear in the top ten list.

Online fashion, beauty and electronics platform Meesho takes the sixth spot in the list (score of 25.5), and Ajio finishes in the ninth place (20.2 score).