AME Awards calls for entries

The 2010 AME Awards for Advertising & Marketing Effectiveness, now in its 16th year, has announced its call for entries. The AME Awards honours work that successfully demonstrates groundbreaking solutions to challenging marketing problems.

This year AME introduced an enhanced scoring process to improve the accuracy of each entry's score. AME's GrandJuryÃ‚® will evaluate entries using specific criteria with four separate scores totaling 100%. The four sections and their score weight are: Challenge/Strategy/Objectives-20%; Creativity-25%; Execution-25%; and Results/Effectiveness-30%.

"When evaluating an AME entry, there are several things that need to be taken into to consideration. Allowing our judges to evaluate each entry and give it four scores based on these core criteria allows for a more accurate and targeted overall result. This will ultimately improve the integrity and accuracy of each score while providing a fairer process when determining the winners," said, Michael O'Rourke, President, International Awards Group.

In 2010 AME Awards introduced regional competitions and juries, allowing entries to be judged with cultural relevance within their own region by jurors with the most up to date knowledge of that particular market. The five regions are: Asia Pacific, Europe, Latin America, Middle East & Africa, and North America.

"Judging the AME Awards was an honour and a highly valuable experience. Being able to cast an eye over the incredible work we are producing as a region was inspiring and I felt that the judging system was culturally relevant and layered dynamically to create integrity and effectiveness eventually on a global level," said, Guy Munro, GrandJury, Asia Pacific, Strategy Director, Autumn:01.