Amway anticipates quantum growth

Anticipating continued growth in the Indian market, FMCG Amway India Enterprises Pvt Ltd, has tripled production capacities at its leading vendor facility at Baddi, Himachal Pradesh, In '09, Amway had posted a turnover of Rs. 1,407 crores in '09 registering a 25% growth over the previous fiscal, when it recorded a turnover of Rs 1,128 crores. It now ranks amongst the top FMCGs in India, a feat achieved in just over 10 years of commercial operations - making a truly fast moving FMCG.

Speaking to the media at the vendor facility at Baddi, the MD & CEO of Amway, Bill Pinckney said, "This facility has four new lines, each with more automation to ensure higher quality. These new lines should take care of the mid-term demand for Amway products." Pinckney added that 2009 would go down as another significant year for Amway India, as it maintained business momentum in India. "We have had a great 10-11 years in the Indian market and in terms of turnover, are currently in the same neighborhood of companies that have been around for much longer. We owe this success to the extremely high quality products, made in plants such as this one."

Pinckney said that Amway's focus in the past 2-3 years to improve consumer access and awareness which had paid off handsomely. "We have grown from Rs 799 to 1128 to 1407 crores over the past three years, essentially as the quality of the Amway pick-up centres has undergone a sea change, and is more experiential for the consumer. The ability to place orders on the web has also led to higher productivity from distributors and our TV ad campaigns have definitely enhanced the brand Amway on a national scale," he added.

Pinckney added that globally Amway had posted revenues of US $ 8.4 billion in 2009, up from US $ 7.9 billion in 2008. Outlining the plans for 2010, Pinckney said, "In 2010, Amway will focus on four key strategic pillars - business excellence, the consumer experience, the distributor experience and products and brands."