Anagram Media Labs wins the influencer marketing mandate for inDrive

Anagram Media Labs, a leading 360-degree marketing agency, has secured a mandate to spearhead influencer marketing initiatives for inDrive India, a global mobility and urban ride-hailing services platform that holds the title of the second most downloaded ride app in the world.  

Influencer marketing is a significant contributor to the modern-day digital marketing structure. It is a powerful tool because of its ability to tap into the trust and credibility established by influencers with their audience.

inDrive is focused on broadening its presence and popularity among its audience in urban India. Under this mandate, Anagram Media will amplify inDrive’s visibility in Delhi, Mumbai, Kolkata, Bangalore, Pune, Chandigarh, and other Tier 2 cities it serves and highlight the values of fairness and transparency in cab fares, aligning with the brand ethos. 

Anagram Media Labs founder, Manjul Wadhwa, expressed excitement about the partnership, highlighting the agency's commitment to building inDrive’s brand affinity and promoting its ethos of honesty. “We are thrilled to partner with inDrive to enhance their presence in India. For the past four years, we have been instrumental in building inDrive’s marketing efforts in India from the ground up. This mandate is a true testament to our ongoing commitment to supporting inDrive’s growth and marketing success.” 

We are thrilled to have Anagram Media’s creativity take our influencer marketing efforts to the next level. Anagram’s experience and professional approach will enhance our presence in the Indian market. We look forward to this collaboration proving fruitful and delivering significant ROI for our future campaigns, as stated in the official statement by inDrive’s marketing team. 

The statement emphasized inDrive’s commitment to its customers and driver partners. It noted that inDrive is eager to communicate how the brand has always put the consumer first and consistently supported our driver partners. We aim to establish our unique identity with our true reflection in just two words: people driven. We hope this new endeavour replicates that personality in all our messaging. We have recently launched our platform in Bangalore and are committed to expanding our reach across India."

This collaboration marks a significant milestone in inDrive's marketing strategy, promising enhanced brand recognition and engagement through innovative use of influencer marketing. This partnership will also prove Anagram media’s metal in creative advertising. This alliance is set to deliver substantial benefits for inDrive as well as Anagram Media, showcasing their capability to drive impactful marketing campaigns and solidify their position as a leading marketing agency.