Anticipated Marketing Trends in India for 2025

Authored by Aman Nagpal, Founder & CEO of Get Marketed

As we approach 2025, the marketing and branding landscape is set to undergo significant transformations driven by rapid technological advancements, evolving consumer behaviours, and a heightened emphasis on sustainability and personalization. Simon Sinek’s insight that marketing is about understanding people and meeting their needs is more relevant than ever. In today's fast-paced world, capturing attention has become crucial. During the OpenAI vs. US State hearing, Sam Altman highlighted this by stating that attention, not money, will be the future currency. A product’s success now hinges not just on its quality, but on the ability to quickly and effectively capture consumer attention.

As we move toward 2025, here are the top trends that are expected to dominate the market in 2025, offering a glimpse into the strategies that will help businesses stay ahead of the curve and forge deeper connections with their customers.

Influencers and Community Led Marketing:

The shift from macro to micro and nano influencers will continue, with brands focusing on authentic, community-driven content. Telescoping to 2025, the focus will, in turn, be on influencers who authentically engage with their audience and promote natural interactions. Since these key opinions will focus on genuine engagement more than ever, they will be more strategic assets to the brands’ marketing schemes as connection and engagement are the new buzzwords in the sector. Additionally, building brand communities and engaging directly with loyal customers will become a priority.

Personalisation and Targeted Ads:

Consumers nowadays want everything to be custom-made for them. A Salesforce report finds that 80% of consumers are more likely to make a purchase when brands offer a personalized experience. Brands have mastered this science, from OTT platforms like Netflix and Amazon Prime to our grocery and food delivery apps including Blinkit and Zomato. In 2025, personalization will be the key factor in maintaining the top position of to achieve consumer preferences.

The Reincarnation of Smart Ads :

The era of performance-based advertising ads is dead. Leading brands like Coca-Cola, Audi, and Netflix are focusing on how to sell and not what they have to sell. Brands are moving towards investing money in creating a great commercial experience engaging their audiences to ensure a higher recall value in their minds.

AI Marketing Tools:

AI is revolutionising the face of marketing, and the wave will only increase in 2025. From prediction of consumer behavior to content generation, the AI tools seem irreplaceable. Research shows that companies leveraging AI for data analysis have increased an approximately 12% amount of revenue. Furthermore, automation in customer service, content creation, and marketing operations will become more sophisticated, providing instant, 24/7 engagement with consumers through chatbots and AI assistants.

Instagram commerce:

Instagram is not just a social platform, but it's evolving into a powerful commerce tool. More than 30% of its users follow brands rather than socialize, and so its shoppable posts drive product discovery, making the platform an important marketing channel in 2025. Shorter format videos on such platforms further boost the chances of a successful marketing camping along-with the brand tagging options that ensures a page is linked to the post/videos to follow.

Visual Search:

Visual search is an emerging trend that's just about to skyrocket. Google Lens and Pinterest Search are two of those tools enabling consumers to find their most-preferred products in an increasingly visual way. E-commerce apps like Myntra has already started using visual search to help their consumers find the perfect outfits just from the reference images. This trend is enormous and quite creative, making it one of the most sort after tools in the coming years.

Data Privacy and Trust: With growing concerns over data privacy, brands that prioritize transparent data practices and respect for customer data will gain a competitive edge. Building trust through secure and ethical use of consumer data will be crucial and hence one of the key factors to build a brand’s reputation.

Immersive Experiences with AR/VR: Augmented and Virtual Reality will play a significant role in creating immersive brand experiences, from virtual try-ons in fashion to interactive product demos, enhancing customer engagement and purchase decisions. Brands like Myntra, Amazon Fashion, Lenskart and others have already joined this race to provide the best experience to their consumers. 

3D Outdoor Billboards

One of the most creative and popular trends that has entered the market is ten use of 3D outdoor billboards. Brands have hopped on this wagon and wonderfully so. 3D technology produces a hyper-realistic larger-than-life three-dimensional visual of anything, from a movie trailer to an iPhone ad. Well-executed 3D footages highlight a perspective that lives on in the viewers’ minds long after they have come across the signage. Such large outdoor advertising displays help bring the brand’s person to life. With a visual so close to reality, the potential audience will be more willing to Google up and learn about your business. 

DISCLAIMER: The views expressed are solely of the author and Adgully.com does not necessarily subscribe to it.