Anushka Sharma launches the inaugural issue of India Today's 'Women's Health' magazine

With a tag line "Fit is the New Sexy', the Indian edition has been positioned to appeal to the sensibilities of the new generation of contemporary, confident and ambitious young Indian woman in the age group of 20s and 30s ' who is looking for a resource that helps her achieve her potential, her passions and her personal best! Women's Health has been a reservoir of health, fitness and style for women the world over. The 27th international edition, Women's Health India continues to match the exacting standards set by its cousins around the world.

Sharing her insights on the launch of the magazine in India, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India Today Group said, "It is a very significant launch for us, as Indian women are more evolved and there is a growing focus on looking good and having a great body. We are looking forward to launching the magazine to fulfill its global vision to become the ultimate fitness & health guide for each and every young and confident woman in India."

The content can be defined in two parts broadly- one 'Healthier and Fitter life' that includes health, fitness, nutrition and weight loss, the other 'Upgrading your Life', which includes beauty, style, sex, relationships and life skills. The cover stories of the magazine will typically be Bollywood celebs' success secrets, fitness and diet regimes and their beauty secrets.