AnyMind Group launches GenAI Live commerce platform-AnyLive

AnyMind Group, a Business Process as a Service (BPaaS) leader for marketing, e-commerce, and digital transformation, has launched AnyLive, its GenAI-powered live commerce platform.

Designed to revolutionize live commerce, AnyLive enables brands to conduct virtual live streaming in multiple languages without geographic or time restrictions. Leveraging generative AI, AnyLive creates virtual avatars tailored to reflect brand identities, which can stream continuously to present products and drive sales across languages such as English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with more languages in development.

With e-commerce growing across APAC, AnyLive addresses critical challenges, such as linguistic diversity, cultural differences, and talent shortages, that often hinder cross-border growth. By automating live commerce through AI, AnyLive allows brands to scale their operations globally, delivering virtual, AI-hosted streams that can connect with audiences across varied digital platforms like Amazon, Shopee, Lazada, AliExpress, TikTok Shop, Instagram, YouTube, Facebook, and X.

Kosuke Sogo, CEO and Co-Founder of AnyMind Group, commented on the launch: “Southeast Asia’s e-commerce market is thriving with opportunities. With AnyLive, we’re providing an innovative solution to social commerce, helping businesses expand and succeed in this dynamic landscape by utilizing advanced technology and our regional expertise.”

Early adopters have reported notable results. Sino-Pacific Trading, which implemented AnyLive for Evian in Thailand, achieved a 90% cost reduction and increased monthly streaming hours, with GenAI streamers outperforming human live streamers in terms of gross merchandise value (GMV). Similarly, NIL CO., Ltd. saw improved live commerce returns for its SUNA brand in Thailand and Malaysia, leveraging insights to blend AI and human streamers for a more robust strategy.

AnyMind’s new platform also includes AI-driven script generation and real-time automated responses, as well as operational support for brands through data analysis. Brands can also access AnyTag, AnyMind’s influencer marketing platform featuring over 790,000 influencers, to enhance engagement during high-traffic streams.

With AnyLive, AnyMind Group is set to reshape the live commerce landscape, offering brands a versatile tool to meet the demands of diverse, global audiences.