Arijit Ray the new president of Mudra West

Arijit Ray has been elevated to the post of President at Mudra West, Mudra India's Mumbai-based agency. Arijit was earlier the Executive Vice President and Head of Mudra West.

Jude Fernandes, CEO- Mudra India said, "Mudra West has made some remarkable strides last year. They've continued producing quality campaigns for their range of established clients and adding newer relationships to the portfolio. Arijit is also ably supported by very proactive creative and planning teams and it is a partnership that is delivering real results. This is a very well deserved elevation and I'm sure Mudra West will scale newer heights."

Mudra West has grown from strength to strength over the last couple of years under Arijit's leadership. The agency currently has an impressive roster of clients, including Future Group, LIC, Union Bank of India, Bank of Baroda, Godrej Group, Economic Times, HCC & Lavasa. Mudra West has also notched some very impressive wins over the past year, including Femina, Lonely Planet, World Gold Council, Kalpataru Real Estate and In-Orbit Malls.

Commenting on his elevation, Arijit Ray, President- Mudra West said, "The challenge was to move a fairly stable operation to the next level and it really has been a very stimulating journey so far at Mudra West. We've been successful in capturing many good business wins during the last year, along with several ABBYs, EFFIEs and even the INMA in New York. Our credo is simple- work in line with the Mudra Group philosophy, constantly redefine our benchmark for creative work and get some great people to work together in an environment that champions the meeting of individual aspirations and collective ambition."

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