Arvind Limited launches 'For All Kinds of Cool' campaign

Arvind Limited, a textile solutions provider, has introduced its latest summer campaign, Linen by Arvind, For All Kinds of Cool. The campaign redefines linen as the go-to summer fabric, offering style, breathability, and comfort.

As part of this initiative, Arvind Limited has expanded its linen range with over 300 new styles. The latest collection features innovative Intelli-Fabric technology, which includes wrinkle-resistant linen, breathable blends, and wool-blended linen fabrics designed to complement today’s fast-paced lifestyles. Additionally, the suiting range has been enhanced to provide stylish yet comfortable linen options for both formal and special occasions. The new collection is available across 160+ Arvind Limited stores and leading multi-brand outlets nationwide.

Speaking on the campaign, Pranav Dave, Chief Business Officer – Knits and Retail, Arvind Limited, said: “Linen has always been synonymous with summer, but with this collection, it's time to see it as more than just a seasonal fabric. Today’s fashion is about versatility, and linen adapts to these evolving demands seamlessly. Whether for work, travel, or everyday wear, linen is a timeless choice that blends style with comfort. Through this collection, we want people to experience linen as an all-year essential. We want people to embrace it not just for its comfort, but for the confidence it brings, because true style is about feeling as good as you look.”

With this campaign and the expanded range, Arvind Limited aims to showcase the versatility of linen to a broader audience.

Arvind Limited has long been a pioneer in innovation and craftsmanship, shaping India's fashion landscape. With decades of expertise, the brand continues to redefine fabric excellence and inspire generations with its timeless creations.