Arvind Saxena to Lead NEC's Global Smart City Marketing Center

Arvind Saxena, Head - Marketing Centre of Excellence (MCoE) - Global Smart Cities (GSC), NEC Corporation & CMO, NEC Corporation India

Arvind Saxena, in addition to his responsibilities as CMO for NEC Corporation India, has been mandated to take on the additional role of Marketing Head - Global Smart City and set up the Marketing Centre of Excellence (MCoE).

As Head of the Marketing Centre of Excellence (MCoE) for Global Smart Cities (GSC) at NEC Corporation, he will lead a diverse team in developing innovative marketing campaigns that showcase NEC's cutting-edge solutions. His strategic vision is to position NEC as a thought leader and innovator in the global smart cities arena. In his dual role, he manages brand reputation, integrated communication, global demand generation, global customer engagement, CX, product marketing and lifecycle management, public relations, brand campaigns, social and digital marketing, analyst and industry relations, and employer and talent branding.