Ashar Group reinforces 'Promises Delivered' mission with new brand campaign

Ashar Group, one of the leading real estate developers in the Mumbai Metropolitan Region (MMR), has unveiled its brand campaign, ‘Promises Delivered’, reiterating the developers’ mission. The new campaign adopts a new design philosophy focusing on urban maximalism, aiming to create spaces that not only fulfil functional needs but also foster a sense of belonging and joy. 

Emphasising Ashar Group’s 5 core values, which include  ‘Authenticity’, ‘Simplicity’, and ‘Joy’, the campaign positions the brand as ‘Credible’ and ‘Reliable', seeking to fulfil all of its commitments towards its customers and all stakeholders. The heart of this campaign lies a deep-rooted brand manifesto emphasising the significance of promises in shaping human connections and moments.

"Our journey has been guided by the belief that every promise made is an assurance to turning dreams into reality," said Ayushi Ashar, Director at Ashar Group. "We are one of the only real estate developers in MMR with 0 RERA complaints, and with 'Promises Delivered', we aim to showcase our steadfast dedication to delivering on our commitments, upholding our core values, and enriching lives through exceptional spaces. The three-pronged discipline of Form Follows Function, Minimal Maximalism, and Local Charm & Convergence guide the creation of spaces that resonate with residents and communities alike.”

Ashar Group’s 3-pronged discipline towards space creation: “Urban Maximalism.”

Form Follows Function: Ashar Group ensures that every layout is meticulously planned to cater to residents' diverse lifestyle needs, fostering seamless interactions and community engagement.

Minimal Maximalism: Embracing the concept of vibrant self-expression, the campaign celebrates contemporary design elements that transform living spaces into dynamic reflections of individuality, maximising both living and work environments.

Local Charm & Convergence: By prioritising an in-depth understanding of local characteristics and consumer preferences, Ashar Group curates authentic designs that not only respect the environment but also elevate the entire neighbourhood.

Speaking about the new campaign, CJ Mathews, Vice President of Marketing at the Group, said, “This new campaign embodies our ongoing commitment to integrity, quality, and customer satisfaction, reinforcing its position as a trusted name in the real estate sector. It acknowledges the simple yet powerful nature of promises, which have enriched countless moments and nurtured caring relationships throughout time. This new campaign encapsulated Ashar Group’s dedication not just to constructing homes but to crafting enduring memories for generations to come, thereby setting a new standard in the real estate sector.

The ‘Promises Delivered’ campaign goes live across Print, Digital, OOH, and multiple other media networks and, most importantly, across customer experience touchpoints and social media. The new campaign, designed by Concept Communication, reflects on the timeless value of promises, highlighting how each fulfilled promise contributes to the fabric of integrity, character, and trust.