Ashish Bahl to head NEO Sports' marketing and communications

NEO Sports Broadcast Pvt. Ltd has roped in Ashish Bahl as the VP Marketing and Communications for their two channels with immediate effect. Prior to the appointment, Ashish Bahl was with Contract Advertising as Vice President and Business Head on key clients of Contract.

Commenting on the appointment, Prasana Krishnan, COO, NEO Sports broadcast Pvt. Ltd. , said, "Ashish comes with a wealth of experience of working with well recognized brands and clients. He is an avid sports fan and we look forward for him to provide fresh and innovative ideas to carry forward the brand marketing."

Ashish Bahl, Head-Marketing & Communications, NEO Sports Broadcast Pvt. Ltd, said, "I am excited to be a part of a highly innovative company that is redefining sports entertainment. With a great team in place, I am confident that we will be able to attain our marketing objectives and establish the channels as leaders in it their category."

A strategic marketing & communications professional with an experience of over 10 years in Advertising and Marketing on brands across FMCG, Realty, Automobiles, Paints and Broadcasting sector, Ashish Bahl will oversee the marketing of all the business verticals for the two channels ' NEO Cricket & NEO Sports. A post graduate from IMI, New Delhi, he has previously worked with Contract, J Walter Thomson, SAB Miller India Limited, E and Leo Burnett.