Ashwani Gautam Appointed as New CEO of Firefox Bikes

Firefox Bikes one of India’s leading bicycle brand has announced the appointment of Ashwani Gautam as its new Chief Executive Officer (CEO). With expertise in business transformation, P&L management, and go-to-market strategies, Ashwani will lead Firefox’s expansion and innovation in the premium cycling segment. An alumnus of IIT BHU and IIM Ahmedabad, Ashwani has held key leadership roles across the consumer durables, healthcare, power, and automation industries.

Before joining Firefox, Ashwani was a pivotal part of Hero Cycles, where he served as Chief of Staff and Business Head for International Business, Exports, and E-commerce. His experience in sales and marketing has driven business growth across multiple global markets. In his new role at Firefox, he will be responsible for strengthening the brand’s market leadership, expanding its retail and digital presence, and enhancing product innovation to meet the evolving needs of cycling enthusiasts in India.

Welcoming Ashwani Gautam, Pankaj Munjal, Chairman and Managing Director, of Hero Motors Company, said, "We are delighted to have Ashwani lead Firefox at this exciting juncture. His extensive experience in business strategy, market expansion, and consumer engagement aligns perfectly with our vision for the future of premium cycling. Under his leadership, Firefox is set to further reinforce its position as the go-to brand for high-performance bicycles in India. We also expect Hero Lectro to continue driving the e-cycle revolution in India, under his rich experience."

Since 2005, Firefox has been pushing the limits of creativity and engineering to redefine the cycling experience in India. Under Ashwani’s leadership, the brand aims to accelerate its efforts in making premium cycling more accessible while also championing sustainability and fitness through innovative offerings.

Expressing his enthusiasm for the role, Ashwani Gautam said, "Cycling is at the intersection of sustainability, fitness, and urban mobility. Firefox has been a pioneer in transforming premium cycling in India, and I am excited to lead the brand into its next phase of growth. My focus will be on strengthening Firefox’s presence in the premium segment and enhancing the overall cycling experience for enthusiasts across the country."

Firefox Bikes operates under the larger Hero Motors Company (HMC), a global leader in mobility solutions. HMC has a strong legacy in the two-wheeler industry, dating back to its establishment in 1956. Over the decades, it has expanded its footprint across 18 locations worldwide, generating an annual revenue of USD 710 million.