Asian Sports to distribute Badminton Asia Championship

Total Sports Asia (TSA), Asia's leading integrated sports marketing agency, has secured an agreement with the China Badminton Association (CBA) to distribute media rights for the Badminton Asia Championships in 2011 and 2012 which will take place in China.

The deal means that these two marquee badminton events in Asia will be distributed by TSA worldwide (excluding the territory of mainland China).

TSA's founder and Group Chief Executive Officer said: "We are pleased to be working with the Chinese Badminton Association to distribute the rights to this prestigious event".

"Over the years, TSA has succeeded in building exposure and prestige for the sport through our close cooperation with the Badminton World Federation and its member Federations across the world and this new arrangement makes perfect sense in complementing our efforts to take badminton to the next level", Luer added.

The Badminton Asia Championship is held annually to crown the best badminton players in Asia. The tournament began in 1962 and has been held every year since 1991.

Total Sports Asia (TSA) is Asia's leading independent sports marketing agency with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its main business is media rights, sponsorship, events management and consulting.

TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation) and FIFA World Champion Italy and UEFA EURO Champion Spain for the FIFA World Cup 2010 Qualification.