Asymmetrique's Tata Mutual Fund Campaign Wins Double at ACEF Awards

Asymmetrique, a Mumbai-based marketing solutions company, proudly announces its dual victory at the prestigious 13th ACEF Asian Leaders Conference & Awards held at Taj Lands End in Mumbai. It was honoured with a Gold award in the "Best Use of Long Form Video" and a Silver award in the "Best Cause Related Communication Campaign" categories for its groundbreaking work on Tata Mutual Fund's "Jab Life Maange More" campaign.

The award-winning campaign "Jab Life Maange More" was designed to elevate investor education and inspire action among potential investors by addressing the financial literacy gap in India. A recent survey highlighted by the New Indian Express reveals that while 27% of Indians possess elementary financial literacy, only 4.2% have advanced financial literacy skills. This gap is particularly concerning in urban India, where a rapidly growing middle class aspires to achieve financial security and independence. By tapping into the insights related to the common life goals of urban Indians, Asymmetrique created the "Jab Life Mange More, Badho Mutual Funds Ki Ore" campaign and successfully engaged over 6 million individuals, resulting in a remarkable increase in generating organic interest in the brand’s mutual fund services, paving the way for greater financial literacy and inclusion among Indian households, ultimately transforming their investment habits and attitudes towards mutual funds. This initiative not only enhances individual financial security but also contributes to the overall economic growth of the country by mobilizing savings into productive investments. 

“Asymmetrique is honoured to be recognized at the ACEF Asian Business Leadership Awards,” said Nitin Gupta, CEO and MD of Asymmetrique. “As urban India experiences the next wave of investment opportunities and access to investor education programs, it’s imperative that we engage and impact customers at a deeper, actionable level. This was precisely the sentiment that saw us creating a content ecosystem and the campaign for Tata Mutual Fund’s Desh Kare Nivesh IP. This recognition not only celebrates our innovative approach to content creation and IP amplification but also underscores our commitment to driving meaningful change in the financial sector. The “Jab Life Maange More” campaign has set a new benchmark in how investor education campaigns can trigger action, and we are thrilled to have achieved this for millions of Indians and our client."

Asymmetrique has established a track record of delivering impactful campaigns that drive real results. By combining strategic creative flair with data-driven precision, the company has consistently pushed the boundaries of growth-focused marketing, earning accolades and driving success for its clients across industries.

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