At the vanguard of transforming creativity - Leo Burnett celebrates ABBYs wins

Day 2 of Goafest 2024 wrapped up with Abby Awards 2024 Powered by One Show presented by Dangal TV for Broadcaster, Public Relations, Design, Direct, Technology, followed by Abby Awards 2024 Powered by One Show presented by Sharechat & Moj for Digital & Digital Craft, and Mobile categories.

Leo Burnett India walked away with top honours on Day 2 bagging the coveted awards for:

• Digital Specialist Agency of the Year
• Technology Specialist Agency of the Year
• Mobile Specialist Agency of the Year
• Direct Specialist Agency of the Year

Leo Burnett’s total metals tally stood at 26:

• Digital – 8 metals (2 Golds, 4 Silvers, 2 Bronzes)
• Technology – 7 metals (2 Silvers, 5 Bronzes)
• Direct – 5 metals (2 Silvers, 3 Bronzes)
• Mobile – 3 metals (1 Gold, 1 Silver, 1 Bronze)
• Public Relations – 3 metals (1 Gold, 2 Silvers)

Also read:

ABBY Awards 2024: Leo Burnett gets top honours; FCB shines; ZEE leads Broadcaster ABBYs

Reacting to the agency’s strong show, Rajdeepak Das, CCO, Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia, “The best thing about our win is that we are not winning in one category, but across multiple categories ranging from direct to tech to mobile to digital, and it really shows the depth and variety of work Leo Burnett creates. We are designed to solve human problems for the biggest brands keeping culture at the center of our efforts.”

Amitesh Rao, CEO, Leo Burnett South Asia, commented, “In perhaps the most transformational era our world has seen, it is amazing that Leo Burnett has won across multiple categories that are at the vanguard of transforming business of creativity.”