Ather Energy reimagines Dahi Handi with a daring scooter stunt

Ather Energy, a leading name in the electric two-wheeler market, has taken a bold step in blending tradition with modern technology. In a recent film, Ather reinterpreted the spirit of Dahi Handi, a festival known for its daring human pyramids, by attempting something never seen before—a human pyramid on scooters.

This ambitious stunt featured a 13-member team forming a human pyramid on a steep slope, all while balancing on Ather's electric scooters. Ather's innovative AutoHold™ feature, designed to keep the scooter stationary without manual braking, even on inclines, AutoHold™ provided the stability needed to make this feat possible.

The film, conceptualized and directed by Ather's in-house creative team in collaboration with DamnGood Films, is a testament to the brand's commitment to innovation and pushing boundaries.
It beautifully showcases how Ather's advanced engineering meets the challenge of tradition, creating a unique blend of culture and technology.

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