Axe launches a new fragrance that changes all day

Axe Research Lab has discovered that girls respond better to guys who keep themselves interesting during the mating game. This led them to develop an innovating evolving fragrance to ensure guys remain interesting to prospective pulling targets with new Axe Twist - the fragrance that changes.

The scent starts with fresh citrusy accords ensuring guys make a good first impression; it then twists to smoother notes, reinforcing the longevity of the fragrance and creating a layering effect on the skin, which works perfectly in tandem. It then finishes with woody base notes with depth and complexity to keep the girl tantalized and intrigued.

Priced at Rs 160 for 150 ml, the fragrance is available in aerosol cans in all retail outlets nationwide.