Bacardi-Martini launches online music store

Bacardi-Martini India has launched an online music store named Mixx Store. The portal is a music and video download store powered by Hungama.com at MixBacardi.com

It aims to promote the Bacardi white rum brand among the youth. This store will allow uesr to download multimedia content like music, videos, ringtones, mobile wallpapers at Rs 10 a piece or Rs 99 for unlimited downloads for a month, both on PCs and mobile handsets.

The brand is also planning other activities to promote the site like contests with prizes as event passes, free download music and arty invites.