Bachpan Manao’s #TakeChildhoodsSide wins over top parenting Influencers

The #TakeChildhoodsSide campaign by Bachpan Manao has taken Instagram by storm, gaining unwavering support from some of the most prominent voices in childcare and parenting. Influencers like Harpreet Grover (The Curious Parent, 1 million followers), Tara Sharma Saluja (413k followers), Maria Goretti (307k followers), Fatema Agarkar (30.2k followers), Neha Kanabar (UNIMO Universe of Moms, 51.6k followers), Simone Khambatta (228k followers), Sruti Nakul (361k followers), Piya Marker (38.9k followers), and Satrupa Sharma (158k followers) rallied behind the campaign. Even India’s leading toy company, Funskool (18k followers), joined the movement.

Over just four days, more than 215 participants on Instagram amplified the social message, driving over 20.5 million impressions and reaching nearly 8 million people on the platform.

About the Campaign

The #TakeChildhoodsSide initiative was designed to spotlight the stark contrast between a “Child’s World” of joy, wonder, and creativity, and an “Adult’s World” dominated by structure, stress, and technology. The campaign encouraged parents, caregivers, and influencers to advocate for more free play, reduced screen time, and experiences that nurture creativity and exploration in children.

Participants were invited to post side-profile images on Instagram, symbolizing their commitment to prioritizing a child’s freedom and joy over excessive structure and technology. By tagging posts with #TakeChildhoodsSide, the initiative disrupted feeds, sparking curiosity and conversations about the importance of childhood play and healthy screen habits.

 Here are some of the messages and posts by influencers on Insta:

 Influencer Messages and Campaign Impact

The campaign’s visual approach and powerful messaging resonated across social media, drawing attention to the urgent need to reclaim childhood joy. Parenting influencers shared heartfelt messages and pledges, inspiring a community-wide movement to foster healthier childhood experiences.

“It is wonderful to see celebrities and influencers who discuss children, parenting, education, and allied matters standing up for #TakeChildhoodsSide. With each shared image, story, and pledge, we are building a community that champions joyful childhoods through play and reduced screen time,” said Deepika Mogilishetty, Chief of Policy and Partnership at EkStep Foundation.

Deepika Mogilishetty spearheads Bachpan Manao, Badhte Jao, an initiative under EkStep Foundation. She added that the campaign seeks to unlock learning, growth, and love for children by inspiring families to prioritize play and exploration over screen dependency.
By championing these values, Bachpan Manao has succeeded in igniting a meaningful conversation about what it means to truly support childhood in today’s digital age.

Also Read: Bachpan Play School's powerful "I AM AT SCHOOL" campaign