"Bada Blockbuster" starting Sunday at 9 p.m. on BFLIX

Our "Hadh se Badhkar" channel "BFLIX " has announced a plethora of Blockbuster movie premiers under the vital slot "Bada Block Buster"!

The channel flags off the festive season with Iconic Blockbusters under the "Bada Blockbuster" campaign for a young, dynamic audience that desires content that is "Hadh se Badhkar".

Bada Blockbuster is going to feature the best of BFLIX titles, starting with the evergreen "The 36th Chamber of Shaolin"! The movie has received massive universal acclaim and is widely considered to be one of the greatest Martial Arts films ever made! A highly influential entry in the movies category, acclaimed critics a-la Harvard Film Archive state the film as an "exhilarating rendition of the legendary dissemination of the Shaolin Martial Arts". This Iconic title has inspired a generation of Hollywood and Bollywood blockbusters such as the legendary "Kill Bill Vol. 1&2", "Chandni Chowk to China", "Chennai to China" and many more! The line-up ahead of the 36th Chamber of Shaolin includes larger-than-life titles such as "RRR", "Gangubai", "Attack"... and many more! featuring spectacular stars such as Alia Bhatt, Akshay Kumar, John Abraham, Ramcharan, NTR Jr., and many more!

BFLIX caters to a 15+ HSM urban audience and has distinguished itself from other channels by catering to urban audiences in a FTA format. BFLIX is, to date, the only channel in the HMC [Hindi Movies Channel] space that has managed to successfully cater to the FTA audience without being on Freedish! BFLIX content is larger than life in a much bigger and better avatar, namely "Hadh se Badhkar"! A phenomenal growth story starting July 1, 2022, the TV channel is currently soaring at 12+ GRP’s and will be at 14+ GRP's in a couple of weeks!

BFLIX is executing extensive Brand Communication for the "Bada Blockbuster" campaign across both digital and OAP [On air Promotion] platforms with:

• Blockbuster promos with cutting-edge OSG [On Screen Graphics] elements such as Astons, Colcanos, L-Bands, Drop Sliders, and many more!

• Leveraging Digital Social Media, there has been real-life Vox Populi across all digital platforms such as Facebook, Instagram, Twitter, YT Shorts, etc., creating a buzz about our on-air properties and translating the same on the ground.

• Additionally, BFLIX has successfully leveraged 3 billion impressions per month from the YouTube channels of PEN Movies and PEN Multiplex.

Emphasizing this landmark occasion, Akshay Gada, MD, said, "We are proud and excited about the new avatar of our channel BFLIX courtesy of a young and dynamic management team built with the able help and support of Ajay Trigunayat, Founder of Movies NOW and Romedy NOW”.

Ajay Trigunayat says, "We’re uniquely Masstige! "We are committed to building and nurturing a unique platform for our clients to leverage differentiated viewing segments [Premium FTA] with enduring relevance to enhance brand affinity in a category leading Brand Environment"

Don’t miss BADA BLOCKBUSTER "36th Chamber of The Shaolin" on BFLIX, Sunday at 9 pm!