Bagzone Lifestyles launches Lavie Signature: Premium bags at affordable prices

Bagzone Lifestyles Pvt Ltd, the parent company behind popular brands Lavie and Lavie Luxe, has expanded its portfolio with the launch of Lavie Signature, a new online-exclusive brand. Targeting the mid-premium segment, Lavie Signature aims to offer high-quality, stylish bags at affordable prices.

Priced between INR 2000 and 3500, Lavie Signature bags are crafted using premium PB fabric and feature high-grade metal hardware. The brand's focus on design is evident in its use of monogram logos, color block patterns, and quilting.

“With the growing trend of digital shopping and the rising demand for mid-range premium products, Lavie Signature is our answer to these evolving consumer needs. We are excited to offer high-quality, stylish bags at a price point that bridges the gap between premium and affordability. This collection is designed for the modern shopper who values both style and value, and we are confident that Lavie Signature will set a new benchmark in the fashion accessories market" said Ayush Tainwala, CEO of Bagzone Lifestyles Pvt Ltd

This strategic launch focuses on capturing the digital-savvy audience, positioning Lavie Signature as a go-to brand for premium bags on online platforms. The brand's immediate goal is to establish a strong identity and build awareness as a premium option in the market. Looking ahead, Lavie Signature plans to expand its product range and increase its market share within the premium category.

Lavie Signature products are now available on Myntra.