Baskin Robbins launches brand campaign - The Happiest Ice Cream In World

The largest ice-cream brand in India, Baskin Robbins, has made the announcement of the launch of its latest digital campaign, "The Happiest Ice Cream in the World”. Building upon the success of its new summer launches, Baskin Robbins intends to augment the joy of gratification with this new campaign, tapping into the proliferating trend of snacking. The campaign is a exuberant expression of its brand ethos of spreading happiness to consumers irrespective of the situations they find themselves in.

 The campaign comprises of a series of four short captivating films that showcase consumers caught in bizarre situations, enjoying their favourite Baskin Robbins. The key takeaway being that through life’s ups and downs and sometimes even chaos, Baskin Robbins enables them to enjoy the moment and provide cheer irrespective of what happens around them, making them truly “the happiest”.

 "Our consumers' voices are the heartbeat of our brand. Consumer feedback served as the inspiration for our new brand campaign, 'The Happiest Ice Cream In The World. It’s a reminder that showcases the ability of Baskin Robbins Ice creams to completely elevate one’s state of being, no matter what life throws your way," said  Mohit Khattar, CEO of Graviss Foods Pvt Ltd.

 For over 3 decades Baskin Robbins has been delighting ice cream lovers across India, slowly and steadily transforming itself into a brand and destination that is today the nation's favourite, for indulgent ice cream and dessert experiences. With over 950+ parlours in 280+ cities and a significant footprint in the retail and food services segment Baskin Robbins India, is renowned for introducing differentiated product formats and flavours and delivering happiness to its countless consumers.