Bata's Power fuels Nisha Dahiya's Olympic dream

Power, Bata's flagship athleisure brand, has announced its collaboration with wrestler Nisha Dahiya as she represents India at the Paris Olympics 2024. Embracing the brand's philosophy of 'Stronger Inside,' Power is committed to fueling Nisha's Olympic dreams with unwavering support.

The brand believes that champions aren’t made in a day; it takes years of training, countless sacrifices, and steadfast determination. Power is honored to stand by Nisha, who embodies this spirit, and help her achieve her dreams on the global stage.

Deepika Deepti, Head of Marketing at Bata India, expressed her excitement: “We’re cheering Nisha on as she takes on the world in the Paris Olympics! Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fueled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams!”

Nisha Dahiya is seen training with the latest Power Energy Collection and Power Acti-wear range, which are backed by international technology and are extremely lightweight. The collection offers 25% more energy return, durability, and 4D engineered tech mesh upper.