Bates 141, Law & Kenneth to handle Fem

Dabur has roped in Bates 141, Law & Kenneth in a multi-agency pitch to handle creative duties of the their products Oxybleach and Saka Men's Bleach.

Till now Dabur's in-house media agency Adhur used to handle the responsiblity.

Both the agencies have extensive plans to promote both the products, the plan include TV commercials, out-of-home, print and internet activities. The campaigns will be launched in January.