Bates appoints Kaizad Pardiwalla as Exe VP

At Bates 141, Kaizad will be heading the largest office of the agency which handles key accounts such as Virgin Mobile, TVS, Fiat, Tata AIG, Pfizer, Hindustan Lever, ICICI Bank Credit Cards etc. On his return to mainstream advertising, which is his first love Kaizad said "I am delighted to join Bates141. Its a meeting of minds and purpose and that's what makes my joining Pat and the team so special. Bates141 has a clear vision for the future and I look forward to being an integral part of the team to fulfill that vision."

He started his career with Lowe Lintas in 1995 and moved on to Ogilvy and Mather (O&M). In his career stint he has spent around 13 years with various divisions of O&M. Born leader, Kaizad comes with over 15 years of experience. In 2004, Kaizad was appointed as a Business Director for OgilvyOne Worldwide, the Digital & Marketing division of O&M, where he was heading the western region operations.

Kaizad became the National Head of OgilvyOne India in 2007 and was actively involved in making it one of the largest Digital and Direct Marketing agency in India. Under his leadership, OgilvyOne Worldwide serviced key clients like American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist, Vodafone etc.

While welcoming Kaizad Pardiwalla in Bates 141 Sonal Dabral Chairman and Regional Executive Creative Director Bates 141 said " Bates 141 Mumbai office is the growth & fame driver for the organisation and in Kaizad we found a perfect amalgamation of a good sensitive leader as well as someone who was passionate about putting good work out."

Talking about Kaizad's appointment Sandeep Pathak, CEO Bates 141, said, " In today's changing environment every team needs an all rounder. In Kaizad, we found that perfect blend of competencies that we needed. A passionate love for advertising as well as knowledge and appreciation of new media which is so integral to a brand's success today.