BBC Worldwide Productions India all set to show 'Jhalak Dikhla Jaa 4'

BBC Worldwide Productions India readies to put the fourth season of "Jhalak Dikhla Jaa" on air via Sony Entertainment. Jhalak Dikhla Jaa follows the same format as the international program "Dancing with the Stars" (DWTS), which has become a global phenomenon. The Guinness Book of World Records 2010 recently announced that DWTS is officially the world's most successful reality TV format based on format sales, viewing figures and spin-off shows. The format was also named as the most watched entertainment show in the world by trade publication Television Business International.

The DWTS format has notched up, over 30 International TV awards and over 75,000 dances from more than 1,000 celebs, that's over 1,200 miles of Waltz and 3,000 miles of Salsa

The last season of "Jhalak Dikhla Jaa" which had high popularity ratings, was won by the famous Indian footballer Baichung Bhutia. While chat forums, online sites and the industry grapevine have been filled with speculation about who would be in the next season, BBC Worldwide Productions is already in conversation with stars like Madhuri Dixit, Deepika Padukone and Sonu Sood. An interesting addition would be political stars who would try their hand at dancing this new season, creating an eclectic mix of participants and judges. This of course has become internationally popular after the Danish Prime Minister's wife took part in series five of the Danish show while Italy's fifth season saw royalty take part for the first time in dancing history when Prince of Venice Emmanuel Filiberto won the series.

Says Myleeta Aga, General Manager & Creative Head of BBC Worldwide Productions India, "Jhalak Dikhla Jaa Season four promises to be bigger and bolder than the successful seasons before it. We are working closely with Sony to bring some extremely popular Bollywood, TV and other celebrities to the new series and we have a fabulous response".

Jhalak Dikhla Jaa Season four will be extensively remodeled from the international version to appeal to the country's viewers. The dances will be typically more exuberant than on its sister programmes around the world, owing to India's unique Bollywood traditions. Season four promises to be interesting, different and will continue the ongoing success of this format.