BBDO bags the creative mandate for Racold

The agency won the business following a multi-agency pitch involving iterations over two months.

BBDO has won the ATL and BTL creative duties for India's leading water heater brand, Racold Thermo Ltd. The business will be handled out of the Mumbai office.

In an official communiquÃƒ©, Mathew Job, Managing Director, Racold Thermo Ltd said "Over the last few weeks, we have gone through a rigorous process to select an advertising agency to partner with us. We are excited to travel the next phase of our brand journey in partnership with BBDO".

Racold Thermo Ltd is a fully owned subsidiary of Ariston Thermo Spa ' Italy, the world leaders in the manufacturing and marketing of water and space heating products and their components. The Indian operations include India's largest and fully integrated water heater plant in Chakan near Pune, Maharashtra that has been operational since 1999.

Racold Thermo Ltd. success has been driven by constant innovation that changed the standards in the Indian water heater industry, setting new benchmarks in technology, enhancing the aesthetics, quality, durability and performance of the product.

Commenting on the win, Ajai Jhala, CEO, BBDO India said, "Racold has been an integral part of more Indian bathrooms than any other brand and now wants to play a more active role in people's lives. We, at BBDO, are very excited that we have been chosen to take Racold the next horizon".

Racold has been recognized by various prestigious organisations. The BEE (Bureau of Energy Efficiency) have conferred on Racold the National Energy Conservation Award for electric storage water heater category for 2 consecutive years in 2010 and 2011.