BCCI and Nimbus stamp their relationship till 2014

With this, Nimbus and BCCI have now cemented their relationship till March 2014 and during this period Nimbus will exclusively market various media rights for all international cricket tours staged by the BCCI and 78 days of BCCI Domestic cricket events every year, globally.

BCCI and Nimbus had earlier entered into a new agreement pegged at Rs 2000 crore and for a minimum of 64 international matches and 312 days of domestic cricket, over a 4 year period.

Shashank Manohar, President BCCI said, "The BCCI is pleased to extend its partnership with Nimbus by entering into this agreement till 2014. Nimbus has been the BCCI's Global Media Rights partner since 2006 and has, in this period, licensed our events for broadcast to 100's of millions of cricket fans worldwide"

Harish Thawani, Chairman Nimbus, said, "The Nations format in cricket has a tradition of over 70 years and is one which remains the pinnacle in the sport, as demonstrated by the viewership ratings of the same globally. This new agreement is a reaffirmation of our commitment to the Nations format and to the Indian National team events"

International cricket in India on NEO Cricket has had a fantastic start with record ratings. The last India- Sri Lanka series on the channel touched 8 TVRs.

N Srinivasan, Honorary Secretary BCCI said, "Our renewed partnership with Nimbus will ensure the highest quality of worldwide distribution of BCCI Events and guarantee our stakeholders a significant portion of their revenues which can be effectively used towards the development of the sport and related infrastructure in the country"

Nimbus has been BCCI global media rights partner since 2006 and has over the last 4 years marketed BCCI events to over a 100 countries worldwide on some of the biggest broadcast networks including Sky Sports, Neo Cricket, Supersport, Echostar, Fox Sports, Geo TV, Asrto and StarHub.