BeanstalkAsia’s ‘The Waltz’ scores big for LAMINAR

BeanstalkAsia, an integrated marketing communications agency headquartered in Mumbai, has delivered a brand campaign titled ‘The Waltz’ for LAMINAR Tiles, a vitrified tile brand from Lumbini Ceramics Ltd. in Nepal. The campaign has reached over 60 million views and more than 75 million impressions across digital platforms.

Conceptualized by BeanstalkAsia, The Waltz elegantly brings to life LAMINAR’s brand philosophy of #LiveBetter, highlighting how beautifully engineered, solution-oriented surfaces can enhance everyday living. The campaign's massive digital traction is a testament to its evocative storytelling, visually stunning production, and a strategic multi-platform rollout.

Starring popular Nepali actors Ayushman Deshraj Joshi and Niti Shah, the brand film features a graceful, emotionally rich dance sequence set in a contemporary home – subtly reflecting the features of LAMINAR tiles: Brilliant Shine, Strong & Durable, Anti-skid, Scratch-resistant, and Easy to Clean. The fluid choreography serves as a metaphor for how the product integrates effortlessly into joyful, real-life moments.

“With ‘The Waltz,’ our goal was to go beyond product features and showcase how Laminar tiles contribute to a joyful lifestyle,” said Ashutosh Khetan, Managing Director, Lumbini Ceramics. “We wanted to highlight the emotional resonance and practicality of our tiles, and the campaign has successfully positioned LAMINAR as a modern, aspirational brand.”

Upendra Singh Thakur, Founder of BeanstalkAsia, added: “Great storytelling begins in the digital space. We adopted a digital-first approach with ‘The Waltz,’ using social media and influencer collaborations to drive emotional engagement and organic reach. The overwhelming response reinforces our commitment to pushing creative boundaries in Nepal’s evolving media landscape.”

TEAM CREDITS:

Client: Laminar Vitrified Tiles
Agency: BeanstalkAsia Nepal Pvt. Ltd.

Creative & Business Head: Upendra Singh Thakur
Nepal Business Head: Subodh Thapa
Director: Shashii Bhushan Jain
Senior Creative Director: Naresh Mestry
Client Manager: Nihar Naik

Executive Producer & Nepal Director: Janak Deep Parajuli
Director of Photography: Sachin Gadankush

Finance Controller: Aman Singh Pradhan
Publicity & PR: Ashok Thapa
Digital Marketing: Ronak Thakkar
Assistant Cameraman: Ishor Nagarkoti
Gaffer: Dipendra Thapaliya
Equipments: Madhav Thapa

Models: Niti Shah, Ayushman DS Joshi

Assistant Director: Ram Kumar Shrestha
Production Manager: Mukthar Khan
Production Assistant: Bishnu Mudabri
Hair & Makeup: Durga Nepal
Stylist: Ashim Ranabhat
Female Costume: Priyanshi Jalan
Male Costume: Studio 9
Photographer & BTS: Uddhav Rasaili
Art Director: Paasang Lama
Music Director: Rimmi Dhar

Choreographer: Santosh Rajbaahak

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