BeanstalkAsia unveils compelling brand film and Sonic identity for Homesure

BeanstalkAsia, a premier integrated marketing communications agency, has launched an innovative brand campaign for Homesure, a retail brand from Walplast Products, a leading building materials manufacturer and the third-largest producer of wall putty in India. The campaign aims to position Homesure as a symbol of trust, efficacy, and excellence in the building materials industry.

A key component of the campaign is the development of a Sonic Brand Identity to enhance Homesure's recognition among consumers and audiences. Moving away from the traditional perception of building materials as coarse and lifeless, the new sonic identity reflects the energetic, youthful, cheerful, progressive, trustworthy, and fearless spirit of the Homesure brand, adding vitality to homes.

The campaign emphasizes Homesure's diverse product portfolio, highlighting its differentiation, technological superiority, sustainability, and quality. Homesure products are crafted through meticulous research and development, meeting the discerning needs of architects, builders, contractors, engineers, masons, painters, and homeowners.

The campaign reinforces Homesure's reputation as a trusted brand backed by over 40 years of legacy in the building materials industry. Homesure's dedication to quality, innovation, and sustainable practices sets it apart.

Upendra Singh Thakur, Founder of BeanstalkAsia, elaborated on the strategy behind the campaign: "For homeowners, their home is a sanctuary, but construction can be a nerve-shattering experience. The process often feels chaotic, and finding someone trustworthy is crucial. Homesure steps in as that trusted partner, understanding the homeowner's vision and providing reliable solutions."

The campaign amplifies the Homesure portfolio, which includes a comprehensive range of construction materials and solutions such as Homesure Wall Putty, Homesure TileEx (Tile Adhesives), Homesure GypEx (Gypsum-based products), Homesure wShield (Construction Chemicals, Admixtures), Homesure WallEx (AAC blocks, Spray Plaster, Block Jointing Mortar), and Homesure MasterTouch (Emulsions, Distempers, Primers).

Team Credits:
• Agency: BeanstalkAsia
• Client: Walplast Products Pvt. Ltd.
• Brand: Homesure
• Creative and Strategy Head: Upendra Singh Thakur
• Film Director: Shashii Bhushan
• Creative Director: Naresh Mestry
• Art Director: Jayesh Wadwal
• Concepts & Script: Amitabh Chaterjee
• Client Servicing: Business Head: Murali Menon
• DOP: Sachin Gandankush
• Music Director: Rimmi Dhar