Beat the evening traffic with 92.7 Big FM

92.7 BIG FM, the bollywood radio station announces the launch of BIG 30 Countdown during the evening drive time across its 36 Stations. The BIG 30 countdown show airs from Monday to Friday from 7:00 to 10:00 PM in Delhi and 6:00 to 9:00 PM in Mumbai and all other markets and is hosted by RJ Nitin.

On "BIG 30 Countdown' RJ Nitin presents a countdown of the top 30 latest songs peppered with the hottest gossips from bollywood in a typical over the top Bollywood Ishtyle. Known for his comic timings and mimicry, RJ Nitin in his unique and distinctive style gives the listeners of 92.7 BIG FM a reason to smile and relax as they drive back home after a stressful day at work.

The BIG 30 countdown is at present being extensively promoted via a 360 degree campaign in Delhi. The six week campaign has mix of static and transit outdoor media, print, online, sms based communication, metro stations branding. The ATL communication is supported with activations across the cities to drive tune-ins during the show. The activations are happening across Malls, Petrol Bunks and Market Places. The Delhi campaign will be followed by a National Television campaign in the month of May.

Speaking on this new show, BIG FM National Programming Head Viplove Gupte said, "BIG 30 Countdown is another initiative from 92.7 BIG FM, to entertain its listeners with top 30 most popular bollywood hits and hottest gossip which will be the perfect companion for the listeners to beat the traffic snarls. At Big FM, we are constantly innovating and strengthening our offerings, to ensure we are in sync with listener's preferences. We believe that our listeners deserve to be treated to the best music and through

this show we aim to de-stress our listeners by offering the best of the new music.