BEAUTIFUL INDIA joins Official Partner for India House at Paris 2024 Olympics

India House, the inaugural country house for the nation at the Paris 2024 Olympic Games, announces the global luxury lifestyle brand, BEAUTIFUL INDIA as its official partner.

India House, conceptualised by the Reliance Foundation in partnership with the Indian Olympic Association (IOA), will be a celebration of the nation’s rich cultural and sporting heritage, showcasing India’s storied past, vibrant present, and exciting future alongside advances in technology and digitalisation.

With India House opening its doors to athletes, dignitaries, and sports enthusiasts from around the world, and embodying the spirit of unity, diversity, and excellence that defines the Indian ethos, the brand BEAUTIFUL INDIA will make its global debut to further add to the celebrations.

BEAUTIFUL INDIA, the global luxury brand is a reminder of simple life truths from India, and reminds us to make the journey that truly matters - the journeys from our head to our heart.

Crafted to appeal to the sensibilities of a discerning global audience and invite them to make a conscious, mindful living, a way of life.

India has always been the gateway for life changing journeys. Journeys that inspire adventurers to overcome the forces of nature. And quieter journeys of another kind that inspire seekers to overcome the force of their own natures. BEAUTIFUL INDIA is a nudge to the adventurer in us all to nurture the seeker within.

India House spokesperson said, “We are thrilled to welcome BEAUTIFUL INDIA as our official partner, and for marking their global debut at the India House. This partnership symbolizes a shared commitment to celebrating beauty, diversity, innovation and, of course, India at one of the biggest global platforms. Together, we look forward to creating an unforgettable experience at the India House.”

Praveen Kenneth, founder of brand BEAUTIFUL INDIA said, “The brand is a celebration of India and its continued reminder for us to make the journey from our head to our heart, as much as it is a celebration of the highest version of the individual, and what better place and occasion to make our global debut than as the official partners of the inaugural India House, Paris. Through this partnership we are happy to spotlight the profoundness of India on such an important world stage.”

Every mindfully crafted BEAUTIFUL INDIA luxury uni-sex offering is vegan, cruelty-free, biodegradable, hypoallergenic, clean, and free of parabens and phthalates. Every ingredient used in making this Luxury offering is ethically sourced and certified. Following the launch in Paris, the BEAUTIFUL INDIA luxury range, comprising Luxury Perfume, Luxury Candles, Luxury Bath & Body Care, will roll out over the next 12-18 months across select stores, including Paris, Milan, Munich, London, New York, LA, Tokyo, Shanghai, Sydney, Moscow and Dubai. The India launch is scheduled for September 2024.

Established by Reliance Foundation as the principal partner of the Indian Olympic Association (IOA), India House represents a collective effort to elevate Indian sports globally and celebrate India’s growth journey as nation.

India House tickets are available to purchase online on https://tickets.myindiahouse.in/; For more information, check out the India House website and follow us on Instagram and Snapchat