Bella Hadid dropped from Adidas campaign

 Bella Hadid, the vocal pro-Palestinian model was dropped out of an ad campaign for retro sneakers with reference to the 1972 Munich Olympics by Adidas, obscured by the massacre to the Israeli athletes. Adidas has launched again the SL72 which is a shoe displayed by the athletes at the 1972 Olympics, as a constituent of a series renewing the old classic sneakers.

A German police officer and as many as eleven Israeil athletes lost their lives at the Munich Games of 1972 post gunmen belonging to the Palestinian Black September Group breaking into the Olympic village and taking them captive.

It was stated by Adidas that the rest of the campaign would be revised by it with immediacy. On Friday, in a statement to AFP, the company said: “We are aware that tragedic historical events have some connections between them, inspite of them being fully unintended and we are sorry for any anguish that has been caused."  It was confirmed by a spokeswoman that Hadid was dropped out from the campaign, noting that the first introduction of the shoes were in the year 1972. However it never makes a mention about the terror attack on the Israeli athletes.

Hadid was born in the US with Palestinian roots because of her father. She has voiced out her support for Palestinian rights since the time of the Hamas attack on Israel on October 7, which led to the Gaza war.