Ben Pays joins WBITVP Belgium as MD, aiming to expand creative horizons

Warner Bros International Television Production (WBITVP) has announced that Ben Pays will take on the role of Managing Director at WBITVP Belgium starting October 7th. In his new position, Pays will oversee the overall management, as well as the commercial and operational leadership, of WBITVP Belgium’s non-scripted entertainment and authentic fiction sectors. His responsibilities include developing original ideas and adapting content from WBITVP’s extensive catalogue for the Belgian market. Pays will collaborate with Peter Bouckaert, Managing Director of Eyeworks Belgium, WBITVP’s scripted division in the region. He will report directly to WBITVP President Ronald Goes.

Pays comes from All3Media Belgium, where he held a key creative and showrunner role. Before that, he served as Creative Director and Head of Development at Lecter Media, earning a Rose d’Or nomination for the original format Groeten uit…/Greetings from 19xx for VTM, which was later sold and produced in six countries.

Throughout his career, Pays has worked with multiple production companies, creating successful formats for Belgian broadcasters. He has also contributed to international formats adapted for the Belgian market, including Love Island and Big Brother. Additionally, Pays played a significant role in adapting popular shows like the panel show Beste Kijkers / Telly Test (TVBastards), the entertainment series Wat Een Jaar! / A Year to Remember (Lecter Media), and the adventure reality game Het Onbekende / The Unknown (All3Media Belgium). His leadership experience dates back to his time as chief and final editor for major print media outlets in Flanders.

Ronald Goes, President of WBITVP, expressed his enthusiasm about the new addition: “We are excited to welcome Ben to WBITVP Belgium and to the global WBITVP family. His passion for creating great ideas and powerful storytelling, coupled with his impressive track record as a showrunner, team player and respected international industry executive, will make him a hugely valuable addition to the evolving WBITVP business.”

Pays shared his excitement about joining the company, stating, “WBITVP Belgium is a creative powerhouse with an impressive and diverse slate of very good shows and a beautiful, long history. I look forward to joining its talented team and making it even stronger. I also believe in the power of WBITVP’s international catalogue and distribution network, which offer unique opportunities for creative exchange that can benefit both Belgium and the rest of the world.”

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