BIG Digital offers entertainment content on demand!

Reliance Broadcast Network Limited's initiative in the digital space, offering mobile and online solutions, BIG Digital launches its latest service BIG Non Stop Masti. BIG Non Stop Masti, offers exclusive and select content to audiences on demand, as BIG Digital filters and picks "high demand', "entertaining programme capsules' from Reliance Media World's radio arm 92.7 BIG FM, and offers it to audiences, who can listen in, by simply calling 5055454.

With deep insights on India's Mobile Users entertainment requirements, BIG Digital offers audiences a wide assortment that they can pick and choose from, ranging Bollywood interviews, humor capsules, devotional music, health tips and much more. The product, currently hosted in Hindi, will soon see expansion in other languages, basis consumer demand.

Speaking on the occasion, Rabe .T. Iyer, Business Head, Experiential Marketing, OOH and Digital Business ' Reliance Broadcast Network Ltd. said, "The mobile industry has seen robust growth in India which has worked well for value added services like entertainment on demand, making the timing for the launch of this product from BIG Digital perfect. The business synergies are excellent, with a brilliant entertainment library already existent within the Company, through 92.7 BIG FM's 45 station network allowing for it to be accessed by audiences across the country as per their convenience. The categories have been put together after consumer insights and clear understanding of entertainment preferences and demands. With an increasing number of consumers seeking entertainment and information through their cell phones, we are confident the product will work excellently."