BIG Digital takes on digital promotions of the movie SADDA ADDA

BIG Digital, the digital arm of multimedia conglomerate Reliance Broadcast Network Ltd, has been promoting the multi starrer movie of Ramesh B. Agarwal Presentation “Sadda Adda”, a Rajtaru Studios Ltd. Production across various mediums on digital. The youth centric movie, releases today, on January 13th, with promotions on popular youth destinations, on the digital space, this film has attracted eyeballs.

BIG Digital has embarked on various activities including Facebook & Twitter page management. The Facebook page is currently at 50,500 and ever growing. Interesting insights about the movie, cast and popularizing the songs on the page, constant interactions and discussions keep the page abuzz. The page is also kept updated with PR activities of the team and exciting contests. BIG Digital is also promoting the songs on mobile via SMS push and WAP promotion.

Visit https://www.facebook.com/#!/SaddaAdda   &   https://twitter.com/#!/SaddaAdda

The Youtube channel has promotional videos and songs of Sadda Adda which has received over 87,000 video views so far. Visit https://www.youtube.com/user/SaddaAdda. Popular websites like Yahoo! and Rediff have also been promoting the film and songs.

For this project, BIG Digital has brought together different verticals of RBNL network for an effective and widespread promotion and visibility like the radio partner 92.7 BIG FM, India’s No. 1 FM Network with 45 stations, and the winner of ‘Golden Mike Awards’ ‘Best Radio Broadcaster of the Year 2011, TV partners BIG MAGIC and BIG CBS along with BIG Street for the OOH promotions.

92.7 BIG FM also ran a contest around the movie in 35 Hindi speaking markets “Who is Dilli ki Billi” wherein the winner won a chance to interact and meet with Sunidhi Chauhan and also the cast of the movie. 

Commenting on the occasion Company Spokesperson, BIG Digital said “Sadda Adda’s widespread promotions on the digital platform has helped the film gain tremendous buzz and popularity on ground. The film is for the youth and hence digital marketing has played a huge role in gaining eye balls. We hope to build many such properties for our clients”